One page per practice area and office
The structural foundation ranking is built on.
law firm SEO web design
Law firm SEO web design isa structure decision beforeit is a content decision
Law firm SEO web design starts with how many pages the site has and what each one is written to answer, not with keywords stuffed into existing copy. A site with one page per practice area and one per office has something to rank for every matter in every place the firm practices; a site with one crowded page does not.
What it costs
- Plans$137 a month
- Build fee$797, after launch
- Live in7 days
- Revisions5 a month
- Domain and hostingIncluded
Who this is for
Is this the right page for your firm?
This is for firms that want to be found without relying only on paid ads, in local search, in featured answers and in AI assistants, whether the firm practices in Texas, Florida and California or anywhere else. It explains SEO, AEO, GEO and schema as the parts of the build you actually get.
Structure is the foundation search rankings sit on
Search engines rank pages, not websites, which is why a single "Practice Areas" page competes weakly for every matter type at once while a dedicated page for each one can compete individually. The same logic applies to locations: a firm with three offices needs three location pages, each with the local details that a searcher near that office actually wants.
Answer-first content, matched to structured data
Every page opens by answering, in its first sentence, the question the heading raises. That is not just good writing; it is what LegalService, Attorney and FAQ structured data can accurately describe, because the schema only helps a search engine when it matches text that is genuinely visible on the page.
Speed as a ranking factor, not just a user experience one
90+ PageSpeed on mobile and desktop is part of the SEO work, not separate from it. Search engines weigh page experience signals, and a slow page competing against a fast competitor's page for the same search starts at a real disadvantage regardless of how good the content is.
Ongoing content that supports the structure
2 researched articles a week on the questions people search before they call a lawyer add depth around the core practice area pages, each 2,500 to 3,200 words, answer-first, with cited sources and a matching FAQ section. This is general information, never legal advice, and every article is reviewed by the firm before it publishes.
Included
What is included
- The site itself. Home, one page per practice area, attorney bios with admissions, office pages, about, contact and a consultation request form, all custom coded and written for your firm.
- Fee and retainer estimator. An illustrative figure for a flat-fee matter, an hourly engagement at your published rate, or a retainer arrangement. Labeled as not a quote and not legal advice.
- A free domain, in your name. One domain free for as long as the plan is active, registered in your firm's name through Cloudflare Registrar or Spaceship. Already have one? We point it instead. Either way it stays yours.
- Hosting, never an extra. Cloudflare's global network with SSL, CDN, DDoS protection and unmetered bandwidth, included in the monthly fee. No hosting bill, no SSL bill, no bandwidth overage.
- Intake CRM connection. Consultation requests and fee estimates delivered into any CRM by API, Zapier or Make, with practice area and matter type attached.
- A client portal, from day one. An account the day the site goes live. Request revisions, raise support tickets, send files and message the team. 5 revisions a month, each completed in 2 to 5 working days.
Not included
What is not included
- Legal advice or legal review of your content. We are a website company, not a law firm; the firm approves what it publishes.
- Case results, testimonials or ratings we have not been given. We never write or invent them.
- Paid advertising management. We make the landing pages fast and relevant; running the ads is not part of the plans.
- AI usage and carrier fees on Chambers, which are passed through at cost, billed monthly in arrears.
- Revisions beyond 5 a month, which are a flat $20 each. Weekly detail updates never count against them.
- A page builder or admin login for the firm. Changes are requested, not edited.
In the firm's words
What firms say about their law firm SEO web design
We handed over a folder of our real consultation preparation replies and let them work from that. The recurring questions were pulled out, rewritten clearly, and approved line by line by our team. Pointing people to the page has replaced hunting through old emails.
We suspected our consultation preparation content existed in two versions. The audit found more. There is a single approved version now, owned by a named person with a review date. Customers no longer quote wording we retired two years ago.
Case studies
Case studies for this service
How it is done
How the work is done, step by step
From the first invoice to a live site you have approved, in 7, 10 or 15 days depending on the plan.
- Day 0Pay the first monthly invoiceChoose Counsel, Chambers or Firmwide and pay the first month. Nothing else is due until the site is live and you have approved it.
- Same dayFill in the onboarding formAbout 15 minutes at /onboarding: practice areas, attorneys and admissions, offices, consultation terms and your intake tool. Anything missing can follow by email or as a ticket in your client portal.
- Within 2 daysOne onboarding callWe walk through your answers, fill the gaps, agree the tone for the practice area pages and set the launch date. That call is the whole brief.
- The buildWe write and build every pagePractice area pages, attorney bios, office pages, the consultation request form wired to your CRM and the fee and retainer estimator, all reviewed with you before launch.
- LaunchLive, then the build feeThe site goes live in 7, 10 or 15 days depending on the plan. The $797 build fee is invoiced only after you have approved the live site, and your portal account opens the same day.
Deliverables
What you get
LegalService, Attorney and FAQ schema
Matched to text that actually appears on the page.
90+ PageSpeed
A ranking factor, guaranteed in writing on every page we build.
2 researched articles a week
2,500 to 3,200 words, answer-first, with cited sources.
Office and county pages
Local details for every place the firm practices.
A ranking guarantee within 3 to 5 months
We keep working at no extra charge until it holds.
Every feature
Every feature,by plan
More than a website. Here is every part of the package in plain terms: what it does, the everyday problem it solves for a firm, what you have to do (usually nothing, or approve), and which plan carries it.
Counsel $137/ monthChambers $297/ month + usageFirmwide $747/ month
Cost and timeline
What it costs, how long it takes, and what drives the price
The price depends on which plan you choose, not on how many pages or hours the build takes. Every plan carries the same $797 build fee, invoiced only after launch.
| Plan | What it adds | Monthly | Live in |
|---|---|---|---|
| Counsel | The website, fully managed | $137 / month | 7 days |
| Chambers | Everything, plus the AI Engine | $297 / month + usage | 10 days |
| Firmwide | Everything, plus the Content Engine | $747 / month | 15 days |
Guarantees
What is guaranteedfor this service
The same written terms apply to every site we build, whichever service brought you here.
No build fee until you approve the live site
The $797 build fee is invoiced only after the site is live and you have approved it. Cancel before the build starts and it is never charged.
90+ PageSpeed, in writing
On mobile and desktop for the pages we build and host. If one falls below it because of our work, we fix it at no charge.
Local ranking within 3 to 5 months
Your site starts ranking for local searches within 3 to 5 months of launch, or we keep working at no extra charge until it does.
Uptime credit
If the site is down for more than 24 hours in a month because of something in our control, that month is credited or refunded on request.
No fixed term, no cancellation fee
Cancel any month with 2 business days notice before the next invoice. The domain stays yours and we export your content and articles within 14 days.
Questions about law firm SEO web design
Does SEO web design mean the site is stuffed with keywords?
No. It means the site's structure gives every practice area and office its own page, and the content on each answers the actual question a person searched, rather than repeating a keyword phrase.
How is structured data used on the site?
LegalService, Attorney and FAQ schema are added to match the visible text on each page, which helps search engines understand the page accurately rather than guessing at its content.
Do articles count toward SEO, or are they just content marketing?
Both. Articles target the specific questions people search before calling a lawyer, which supports the core practice area pages and gives the site more pages that can rank for related searches.
How fast should I expect local rankings to improve?
Our guarantee is that the site starts ranking for local searches within 3 to 5 months of launch, or we keep working on it at no extra charge until it does.
What is the difference between SEO, AEO and GEO?
SEO gets pages found and ranked. AEO, answer engine optimization, shapes pages so featured snippets and voice answers can quote them. GEO, generative engine optimization, makes the firm easy for AI assistants such as ChatGPT, Claude, Perplexity and Google AI Overviews to cite accurately.
Can you guarantee we appear in AI answers?
No one can. We build the structure that makes an accurate mention more likely: answer-first pages, schema, an llms.txt file and consistent firm details.
Do you build county and city pages for our firm?
Yes, for the offices, counties and courthouses you actually serve, each written to be genuinely about that place with details you approve. We never create thin copies with the town name swapped.
Does page speed matter for SEO?
Speed is part of the page experience search engines measure, and it keeps visitors on the page. Every page we build is held to 90+ PageSpeed in our terms.
Comparing options?
See how a managed site compares with WordPress, Wix, a freelancer, a legal marketing agency and the GoHighLevel website builder, or read all ten comparisons.
See it built for your firm
A live walk-through of the site you would get, in about 30 minutes. Plans from $137 a month, the $797 build fee invoiced only after launch, domain and hosting included.
Book a demoOr email and a person replies within one working day.