Comparison
A law firmmarketing agency vsa managed law firm website
A traditional legal marketing agency is the right choice when you want a team running paid ads, campaigns, PR and strategy as well as the website. If what you need is a fast, well-written website that is kept current, answers after hours and feeds your intake, a managed law firm website does that on published terms, and it can sit alongside an agency that runs your ads.
The other option
What a traditional law firm marketing agency is, fairly described
Legal marketing agencies typically offer a bundle: website design, SEO, paid advertising, content and sometimes intake services, often on monthly retainers with contracts. Scope, pricing and terms vary widely.
GetLawyerWebsite is a fully managed, custom-coded website for law firms: we write, build, host and update it, and you approve. Plans start at $137 a month, with a $797 build fee invoiced only after launch.
Side by side
How a traditional law firm marketing agency and a managed law firm website compare
Twelve things that decide how a law firm website performs and who carries the work. Where a column says "depends", that is an honest answer: the result is down to whoever builds and runs it.
| What matters | A traditional law firm marketing agency | GetLawyerWebsite |
|---|---|---|
| Speed and Core Web Vitals | Varies by agency and platform. | 90+ PageSpeed on mobile and desktop, written into the terms. Static pages served from Cloudflare's edge. |
| SEO control | Often a core service. | Titles, descriptions, URLs, internal links and redirects set page by page for you. |
| Schema (JSON-LD) | Varies by agency. | LegalService, Attorney, Service, FAQPage and BreadcrumbList markup, matched to the visible text. |
| AEO and GEO readiness | Varies; increasingly offered. | Answer-first pages, FAQ blocks, an llms.txt file and identical firm details everywhere. |
| Hosting and security | Varies; sometimes on agency accounts. | Cloudflare hosting, SSL, CDN, DDoS protection, backups, monitoring and security headers. No admin login to attack. |
| Maintenance burden | Handled by the agency under retainer. | None for the firm. Weekly detail updates plus 5 revisions a month, each within 2 to 5 working days. |
| Who does the work | The agency. | We write, build, host and manage it. You approve. |
| Content and blog | Often included, at varying volumes. | 2 researched articles a week (3 on Firmwide), always general information. |
| Design quality | Varies; can be strong. | Custom-coded for your firm on a design system made for law firms. |
| Accessibility and compliance pages | Varies by agency. | Built with WCAG in mind; privacy, cookie consent, terms, accessibility statement and advertising disclaimers included. |
| Cost model | Retainers and contracts; pricing often quoted privately. | From $137 a month plus a $797 build fee invoiced after launch. Domain and hosting included; AI usage at cost on Chambers. |
| Lock-in and ownership | Check who owns the domain, site and accounts under the contract. | No fixed term. Domain in your firm's name. Content and articles exported within 14 days of cancellation. |
When a traditional law firm marketing agency is the better fit
- You want paid ads, campaigns and marketing strategy run for you.
- You have the budget for a full-service retainer and want one partner for everything.
- You need services beyond the website, such as PR or video production.
When a managed law firm website wins
- You want the website handled on published prices, with no long contract.
- You want to know exactly what is included: pages, revisions, articles, speed and terms.
- You want the domain in your name and a clean exit if you leave.
- You want to keep an ads agency but give the website to a specialist.
Switching or combining
Keep your ads agency, give us the website
You can keep an agency for paid search and campaigns. A fast, relevant landing page helps those ads, and every inquiry from our site goes into your intake CRM, so your agency can still measure what their campaigns bring in.
- Check your agency contract for notice terms and who owns the domain.
- We plan the new site and redirects from the old pages.
- We build, you approve, the domain is pointed at the new site.
- Your agency keeps running ads, now to faster pages.
What you get with us
Every feature inour three plans
Everything below is managed for you. The AI receptionist, chat widget and messaging agents are on Chambers and Firmwide; social posts, reels and your Google Business Profile on Firmwide.
Counsel $137/ monthChambers $297/ month + usageFirmwide $747/ month
Every plan carries the $797 build fee, invoiced only after the site is live and approved. Chambers adds AI usage at cost, billed monthly in arrears.
In the firm's words
What firms say after switching
The practice area pages finally say what I actually do. I stopped explaining on the phone what the old site should have said, and I have not logged into anything since launch.
Every consultation request lands in our intake system with the injury type and office attached, and the after-hours calls are answered and booked. Nobody forwards emails from a shared inbox any more.
Illustrative sample reviews. The names, firms and details are examples written to show what a review of this service covers, not statements from real clients. Verified client reviews replace them as they are received.
Answers
Questions about a traditional law firm marketing agency for law firms
Do I need a marketing agency or just a better website?
If you want ads, campaigns and strategy run for you, an agency makes sense. If your main problem is a slow, thin or out-of-date site and missed inquiries, a managed website solves that directly.
Do your plans include running Google Ads?
Paid ad management is not part of our plans. We build and manage the website, and make the landing pages fast and relevant, which helps the ads your agency or team runs.
How does your pricing compare with an agency?
Ours is published: $137, $297 plus AI usage, or $747 a month, with a $797 build fee after launch and no fixed term. Agency pricing varies, so compare scope and contract terms.
Can we leave an agency contract for you?
Check your contract for notice terms and domain ownership first. We can then plan the move so nothing is lost at launch.
Who owns the site with an agency?
It depends on the contract. Ask who holds the domain, hosting and site files. With us the domain is in your firm's name.
Can you work alongside our agency?
Yes. They run campaigns; we run the site. Every inquiry goes into your intake CRM so both sides can see results.
Do agencies write more content?
Some include content at various volumes. Ours is 2 researched articles a week (3 on Firmwide), each 2,500 to 3,200 words, always general information.
When is an agency the better choice?
When you want a single partner running paid advertising, campaigns and strategy as well as the website, and have the budget for it.
Other comparisons
This page compares a category of provider, not a named company; GetLawyerWebsite is not affiliated with any provider described. Descriptions are general and based on publicly available information, checked September 2026.
The next step
Compare it on your own screen
Book a demo and see the site your firm would get next to what a traditional law firm marketing agency would give you. No build fee until the site is live and approved.
Or email hello@getlawyerwebsite.com. A person replies within one working day.