A full URL redirect map
Every old page redirects to its matching new page before launch.
law firm website redesign
A law firm website redesignshould keep what alreadyranks and rebuild what does not
A law firm website redesign risks losing search rankings only if it is done carelessly. Done properly, every old URL redirects to its matching new page, the content and titles that already rank are carried across, and the parts of the old site that were genuinely weak get rebuilt rather than repeated.
What it costs
- Plans$137 a month
- Build fee$797, after launch
- Live in7 days
- Revisions5 a month
- Domain and hostingIncluded
Who this is for
Is this the right page for your firm?
This is for firms with an existing site that ranks for something, and a real fear of losing it. It explains how we move content, keep what ranks and redirect every old address so the new site starts ahead, not behind.
Deliverables
What you get
Content audit before rebuilding
What already ranks is carried across; what is thin gets rewritten.
Practice areas split into their own pages
A common weakness on old sites, fixed as part of the redesign.
Attorney bios rebuilt with admissions
Replacing resume-style pages with pages a client actually reads.
90+ PageSpeed after launch
A common reason firms redesign in the first place, guaranteed in writing.
A local ranking guarantee
Ranking within 3 to 5 months of launch, or we keep working at no extra charge.
Why firms put off a redesign, and why that costs more over time
The fear of losing rankings, plus the disruption of a project, keeps many firms running a slow, outdated site years longer than they should. Meanwhile a competitor's faster, better-structured site is winning the calls that a redirect-protected redesign would have kept. The risk of a careful redesign is much smaller than the ongoing cost of an aging site.
How rankings are actually protected during a migration
Every URL on the current site is mapped to its equivalent on the new one, and a redirect is put in place before the old site goes offline, so a search engine and a visitor both land on the right new page automatically. Page titles and content that already rank for useful searches are carried across rather than rewritten for the sake of change.
What we rebuild rather than carry across
A single crowded "Practice Areas" page, a resume-style attorney bio, or a site that loads slowly on a phone are exactly the things a redesign should fix rather than preserve. We separate what is working, which gets protected, from what is weak, which gets rebuilt, instead of treating the whole site as either sacred or disposable.
A guarantee on the outcome, not just the process
Beyond the redirect work, the new site carries our local ranking guarantee: it starts ranking for local searches within 3 to 5 months of launch, or we keep working on it at no extra charge until it does. That guarantee only makes sense once the migration itself has been handled correctly.
In the firm's words
What firms say about their law firm website redesign
We knew the consultation preparation document was a problem; we had just never prioritized fixing it. The content is the same material, reorganized into headed sections that work on any screen. Nothing was taken away from the people who like paper.
We suspected our consultation preparation content existed in two versions. The audit found more. There is a single approved version now, owned by a named person with a review date. Customers no longer quote wording we retired two years ago.
Case studies
Case studies for this service
Included
What is included
- The site itself. Home, one page per practice area, attorney bios with admissions, office pages, about, contact and a consultation request form, all custom coded and written for your firm.
- Fee and retainer estimator. An illustrative figure for a flat-fee matter, an hourly engagement at your published rate, or a retainer arrangement. Labeled as not a quote and not legal advice.
- A free domain, in your name. One domain free for as long as the plan is active, registered in your firm's name through Cloudflare Registrar or Spaceship. Already have one? We point it instead. Either way it stays yours.
- Hosting, never an extra. Cloudflare's global network with SSL, CDN, DDoS protection and unmetered bandwidth, included in the monthly fee. No hosting bill, no SSL bill, no bandwidth overage.
- Intake CRM connection. Consultation requests and fee estimates delivered into any CRM by API, Zapier or Make, with practice area and matter type attached.
- A client portal, from day one. An account the day the site goes live. Request revisions, raise support tickets, send files and message the team. 5 revisions a month, each completed in 2 to 5 working days.
Not included
What is not included
- Legal advice or legal review of your content. We are a website company, not a law firm; the firm approves what it publishes.
- Case results, testimonials or ratings we have not been given. We never write or invent them.
- Paid advertising management. We make the landing pages fast and relevant; running the ads is not part of the plans.
- AI usage and carrier fees on Chambers, which are passed through at cost, billed monthly in arrears.
- Revisions beyond 5 a month, which are a flat $20 each. Weekly detail updates never count against them.
- A page builder or admin login for the firm. Changes are requested, not edited.
Cost and timeline
What it costs, how long it takes, and what drives the price
The price depends on which plan you choose, not on how many pages or hours the build takes. Every plan carries the same $797 build fee, invoiced only after launch.
| Plan | What it adds | Monthly | Live in |
|---|---|---|---|
| Counsel | The website, fully managed | $137 / month | 7 days |
| Chambers | Everything, plus the AI Engine | $297 / month + usage | 10 days |
| Firmwide | Everything, plus the Content Engine | $747 / month | 15 days |
How it is done
How the work is done, step by step
From the first invoice to a live site you have approved, in 7, 10 or 15 days depending on the plan.
- Day 0Pay the first monthly invoiceChoose Counsel, Chambers or Firmwide and pay the first month. Nothing else is due until the site is live and you have approved it.
- Same dayFill in the onboarding formAbout 15 minutes at /onboarding: practice areas, attorneys and admissions, offices, consultation terms and your intake tool. Anything missing can follow by email or as a ticket in your client portal.
- Within 2 daysOne onboarding callWe walk through your answers, fill the gaps, agree the tone for the practice area pages and set the launch date. That call is the whole brief.
- The buildWe write and build every pagePractice area pages, attorney bios, office pages, the consultation request form wired to your CRM and the fee and retainer estimator, all reviewed with you before launch.
- LaunchLive, then the build feeThe site goes live in 7, 10 or 15 days depending on the plan. The $797 build fee is invoiced only after you have approved the live site, and your portal account opens the same day.
Guarantees
What is guaranteedfor this service
The same written terms apply to every site we build, whichever service brought you here.
No build fee until you approve the live site
The $797 build fee is invoiced only after the site is live and you have approved it. Cancel before the build starts and it is never charged.
90+ PageSpeed, in writing
On mobile and desktop for the pages we build and host. If one falls below it because of our work, we fix it at no charge.
Local ranking within 3 to 5 months
Your site starts ranking for local searches within 3 to 5 months of launch, or we keep working at no extra charge until it does.
Uptime credit
If the site is down for more than 24 hours in a month because of something in our control, that month is credited or refunded on request.
No fixed term, no cancellation fee
Cancel any month with 2 business days notice before the next invoice. The domain stays yours and we export your content and articles within 14 days.
Every feature
Every feature,by plan
More than a website. Here is every part of the package in plain terms: what it does, the everyday problem it solves for a firm, what you have to do (usually nothing, or approve), and which plan carries it.
Counsel $137/ monthChambers $297/ month + usageFirmwide $747/ month
Questions about law firm website redesign
Will a redesign hurt my current Google rankings?
Not if the migration is handled correctly. Redirecting every old URL to its new equivalent and carrying across content and titles that already rank is standard practice on every redesign we do.
Can you move content from my current site, including articles?
Yes. We move attorney bios, practice area content, office details and any articles worth keeping, then rewrite what needs rewriting rather than starting from nothing.
How long does a redesign take compared to a new site?
About the same. Depending on the plan, a redesign launches in 7 to 15 days, since the extra work is redirect mapping rather than additional build time.
What if my current site has almost nothing worth keeping?
Then the redesign is closer to a fresh build, and we focus mainly on redirecting the URLs that hold any existing rankings, even if the content itself is fully rewritten.
Do redirects cost extra?
No. Redirect mapping is part of the redesign process included in the build, not a separate line item.
Do we need to cancel our old site first?
No. Keep it running until the new site is live and approved. We switch the domain at launch and you cancel the old hosting afterwards.
Will our email be affected by a redesign?
No. We change only the records that point the website, and leave your email settings untouched.
Can you redesign a site built on WordPress, Wix or GoHighLevel?
Yes. We rebuild on our own platform whatever the old site used, carrying across content and redirecting old URLs.
Comparing options?
See how a managed site compares with WordPress, Wix, a freelancer, a legal marketing agency and the GoHighLevel website builder, or read all ten comparisons.
See it built for your firm
A live walk-through of the site you would get, in about 30 minutes. Plans from $137 a month, the $797 build fee invoiced only after launch, domain and hosting included.
Book a demoOr email and a person replies within one working day.