Personal injury
A personal injury firmwebsite that answers thequestion before the call
A personal injury firm website earns the first call by answering, on one page per injury type, what happens after an accident, how the firm is paid and what the first consultation involves, and by opening instantly on a phone.
Personal injury firms in Texas, Florida, California and Georgia each work under their own state bar advertising rules, and we use the wording yours requires.
What usually goes wrong for personal injury firms
- Every injury type is buried on a single practice areas page, so a person searching after a specific kind of accident finds nothing that speaks to it.
- How the firm is paid is unclear, so callers hesitate to ask and then hesitate to call.
- The site competes with directories and heavily advertised firms on speed and clarity, and loses on both.
- Consultation requests sit in an inbox overnight while the person calls other firms.
The pages your site will carry
Each one written for your firm from the onboarding call, with consultation terms on every practice area page and the form on every page that needs it.
- Home
- Car accidents
- Truck and commercial vehicle accidents
- Slip, trip and fall
- Wrongful death
- What to expect after an accident
- Attorney bios with admissions
- Consultation request
Fee and retainer estimator, configured for contingency matters
For a personal injury firm the estimator explains the firm's published contingency arrangement in plain language and shows an illustrative breakdown of how costs and fees are handled, labeled as not a quote, not legal advice and not creating an attorney-client relationship. The person's matter details go straight into your intake CRM.
Illustrative only. Not a quote, not legal advice, and it does not create an attorney-client relationship. The firm sets every figure and approves every sentence.
What the AI Engine does for personal injury callers
Chambers and Firmwide plans
After an accident people call at all hours, often from a hospital or a tow yard. On Chambers and Firmwide the AI receptionist answers in the firm's name, asks what kind of accident it was and when, takes contact details and books the consultation, then sends you a call-analysis PDF. It never comments on the value of a claim or what the person should do next.
The receptionist, site chat and SMS, Messenger and Instagram agents never give legal advice. You approve the script before launch, every conversation is logged, and AI usage is billed at cost. How the AI Engine works.
In the firm's words
What firms like yours say
Client reviews matched to this practice area where we have one.
The evening inquiry route for consultation preparation suits how we actually work. Evening visitors leave structured information and an honest response time, nothing more promised. The morning inbox is a work list now, not a puzzle.
Most of our visitors are on phones, so that is where I reviewed the new consultation preparation pages. The essentials are within the first screen, with an obvious way to inquire. Sending the link by text during a call finally works the way it should.
Case studies
Case studies for personal injury and similar practices
What happens after you order
- Pay the first monthly invoice (Day 0). Choose Counsel, Chambers or Firmwide and pay the first month. Nothing else is due until the site is live and you have approved it.
- Fill in the onboarding form (Same day). About 15 minutes at /onboarding: practice areas, attorneys and admissions, offices, consultation terms and your intake tool. Anything missing can follow by email or as a ticket in your client portal.
- One onboarding call (Within 2 days). We walk through your answers, fill the gaps, agree the tone for the practice area pages and set the launch date. That call is the whole brief.
- We write and build every page (The build). Practice area pages, attorney bios, office pages, the consultation request form wired to your CRM and the fee and retainer estimator, all reviewed with you before launch.
- Live, then the build fee (Launch). The site goes live in 7, 10 or 15 days depending on the plan. The $797 build fee is invoiced only after you have approved the live site, and your portal account opens the same day.
Three ways to run it
Every plan carries the pages above, the estimator and the intake connection. Chambers adds the AI Engine that answers and books; Firmwide adds the Content Engine. The $797 build fee is invoiced only after launch.
| Plan | What it is | Monthly | Live in |
|---|---|---|---|
| Counsel | The website, fully managed | $137 / month | 7 days |
| Chambers | Everything, plus the AI Engine | $297 / month + usage | 10 days |
| Firmwide | Everything, plus the Content Engine | $747 / month | 15 days |
Questions from personal injury firms
Can the site describe our contingency fee arrangement?
Yes, in the words your state bar rules allow and that you approve. We publish what you tell us your arrangement is, with any required statements about costs, and we never add a promise about outcomes.
Do we need a page for every injury type?
Yes. A person searching after a truck accident wants a page about truck accidents, not a paragraph in a list. One page per type is also what gives search engines something to rank for that search in your area.
Can the site show case results?
Only if your state's advertising rules allow it and you supply them with any required disclaimer. We do not write or invent results, and the site never implies a similar outcome for a new client.
How fast are consultation requests handled?
The request lands in your intake CRM the moment it is sent, with the injury type attached. On the Chambers and Firmwide plans the AI receptionist answers calls and chat after hours, takes the details and books the consultation.
Can the site have a page for each type of accident?
Yes. Car, truck, motorcycle, pedestrian, slip and fall, dog bite, wrongful death: one page per matter type you take, each answering the question a person searches first.
Can the AI receptionist take accident calls at night?
On Chambers and Firmwide, yes. It answers, sorts the call by accident type, takes details and books the consultation. It never discusses fault, value or what the person should say to an insurer.
Can we run Google Ads to our injury pages?
Yes. Paid ad management is not part of our plans, but the pages are built fast and relevant, which Google counts as part of ad quality and which keeps more of your paid visitors.
Can we show reviews from former clients?
Real reviews you have permission to publish can be added as a weekly update, within your state bar's rules. We never write or invent them.
Weighing other options? See how a managed site compares with WordPress, a freelancer or a legal marketing agency, or every comparison.
The next step
See it built for personal injury
A live walk-through, on your screen, of the site your firm would get: these pages, your attorneys, your consultation terms. The build fee is invoiced only after launch.
Or email . A person replies within one working day.